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“Every patient wants to feel "special" and you have treated me that way with what I know to be knowledgeable and exceptional care.” - Ann


After 30+ years of dental practice and after examining and observing thousands of dental patients I can state with confidence that Dental Care is Expensive when it is not excellent and when there is not a truly effective preventive program present. Unfortunately the number of dental offices who are delivering excellence and a truly effective preventive program is going down, not up. It would seem that recent financial forces in our economy over the past 20 years and people who want dental care to be affordable would encourage dental care that in the long run is less expensive and keeps people healthy, BUT the reverse is true. BECAUSE the average person is unable to judge what good dental care is and because the EXPECTATIONS of the average person are low, it is very easy for shoddy dental care and ineffective preventive care to pass as good care!!. AND THIS IS THE REAL PROBLEM. The fact is that with excellent

dental care and truly effective prevention people do not need much, if any, dental care. If the public could realize that when a dentist accepts or has a low fee such as is required in order to sign up with an “Insurance” company he or she is in almost every case is financially prevented from doing the very best care. In addition if a dentist depends on major dental care such as root canals, crowns , bridges, implants, etc in order to be profitable (although the public will never know) that dentist CANNOT have an truly effective preventive program. I know this because in our office the patients who are following our preventive program almost without exception NEVER need root canals, crowns and bridges or implants and actually almost never need any major care. How do I know this? Because I have tried to accept insurance and I have tried

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at times to compete with other dentists on the basis of fees and I have realized the impossibility of the situation. Let me explain. The fact despite what you may have heard is that dental care is not highly profitable unless you create volume and go away from excellence and when you aim at volume you must do things faster and when you do them faster you have to cut corners in the same way fast food is different from excellent fine

dining. In addition which is VERY VERY important to understand, it is easy in Dentistry to cut quality of materials, instruments, staff, laboratory work, etc without the patient knowing it which is radically different than in the restaurant business where you pretty much know when they cut quality of ingredients, etc. In conclusion, look for a dentist who guarantees his or her work indefinitely and who from the beginning talks about how you can get completely healthy and prevent dental disease and prevent dental problems long term.

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